Digital Transformation in Startups: Understanding Customer Preferences
Maliha Ahmed SiddiqueDepartment of MarketingFaculty of Businessmaliha@bubt.edu.bd; AbstractDigital transformation is therefore becoming crucial for startups that seek to sustain business viability and organic growth across a shifting digital business environment. This study aims at examining the use of digital transformation to startups with particular emphasis on the customers’ behaviour in the digital world. This paper, […]