Maliha Ahmed Siddique
Department of Marketing
Faculty of Business
maliha@bubt.edu.bd;
Abstract
Digital transformation is therefore becoming crucial for startups that seek to sustain business viability and organic growth across a shifting digital business environment. This study aims at examining the use of digital transformation to startups with particular emphasis on the customers’ behaviour in the digital world. This paper, employing an online survey seeking responses from startup founders and customers, examines the DT defined from challenges, tools, and strategies. Studious also show that digital customer-oriented methods greatly improve the realisation of adoption achievements. Strategies for startups to adapt and launch their digital projects to meet the expectations of the customers are presented to give practical recommendations for future development. This work also does not include results of hypothetical approach but relies on the real-life data and some sophisticated statistical methods to make conclusions.
Keywords
Startup, Business, Digital transformation, small business
Citation
Maliha Ahmed Siddique. (2025). Digital Transformation in Startups: Understanding Customer Preferences. In Journal of Global Knowledge and Innovation (Version 1, Vol. 2, Number 5, pp. 135–143). Journal of Global Knowledge and Innovation (JGKI). https://doi.org/10.5281/zenodo.14628148